The Christmas ad campaign for Marks and Sparks
has got shot of the condescending mugs
of Peter Kay, Twiggy and Mylene Klass

and offers us a twinkly little plug
for X Factor, all wide eyed beams of hope
from contestants on their first corporate gig

to sell the same old tinsel covered rope
while singing, “When you wish upon a star,
your dreams come true.”  But here the slippery slope

comes into play: for each week as one more
is booted off they also lose their place
on the advert, which could be, to be fair,

a masterwork of irony, seeing as
all but one of these bright things will fail
in doing what the cheerful lyric says—

reminding me of that same Disney tale,
how at the end all of Pinocchio’s wishes
have come true so that we can forget all

the other kids that got turned into asses.


1 Comment (+add yours?)

  1. peter litton
    Nov 24, 2011 @ 01:23:55

    Oh my God, Christmas and X factor…I think they deserve each other.

    I’m not sure that these comments are much use but at least I read each poem a few times and speculate about the ideas contained therein.


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